Case Study: Art AI Theme Development for Hisense

Project Overview

Client: Hisense

Purpose: Introducing the ART TV at CES Las Vegas 2024

‍Product: Keshot Photo Booth + Roamer Photo Booth + AI Art Theme development

Challenge:

- Challenges in capturing attendee attention in a competitive event like CES.
- Desire to create a unique, memorable experience that resonates with Hisense’s innovative spirit and highlight the vibrant features of ART TV.

Solution:

- Development of a custom AI colorful filter by Keshot, allowing attendees to transform their images into vibrant masterpieces.
- Integration of these images with the ART TV display, showcasing them in stunning, vivid colors.
- Implementation of AI and Kiosk and Roamer Photo Booths at the event for instant photo capture and sticker prints.

Results:

- Significant increase in brand engagement and foot traffic at Hisense’s CES booth.
- Enhanced brand loyalty as attendees personally interacted with Hisense technology.
- Positive feedback and increased interest in Hisense’s ART TV and other innovations.

WOW Factor:

Total sessions: 6979
QR code views: 1160
Total database created: 1354

Keshot has a great team to work with and delivered over and above for our activation at CES. I produce events globally and it is great when you can find a partner and supplier you can rely on.
Ryan Wong, Impact XM