Case Study: High-Impact Experiences That Drive Loyalty
Client: SentinelOne
Events: 2 (Back-to-Back Success)
Goal: Drive Engagement & Brand Connection
The experience Includes:
- Custom AI Photo Theme (futuristic, cartoon-inspired)
- Keshot Photo Booth
- Social Wall
- Branded Takeaway Prints
Who Is SentinelOne?
SentinelOne is a global leader in autonomous cybersecurity, using AI-powered defense to protect the world’s top enterprises. For this event, they wanted a memorable, brand-aligned experience.
The Experience
To mirror their tech-forward mission, we created a custom AI theme that transformed guests into futuristic, cyber-armored avatars. Every detail, from the AI aesthetic to the booth wrap, reflected SentinelOne’s bold, high-tech DNA.
Key Elements:
- AI-generated portraits reimagined attendees as digital defenders.
- Live Social Wall created instant engagement, turning photo-taking into a shared visual journey.
- Branded prints offered tangible takeaways that guests kept and shared.
Guests stepped into the brand visually, emotionally and socially.
Results
- Guests shared AI avatars on LinkedIn, Facebook and Instagram.
- Real-time photo streaming turned heads and kept crowds around longer.
- Branded stickers to-go extended brand’s visibility.
The booth became a buzz point so, SentinelOne booked a second event immediately.
Why It Worked
- On-brand design at every touchpoint: visual, emotional and interactive.
- AI gave people a way to see themselves inside the brand.
- It made cybersecurity (an invisible concept) personal and visual.
The experience created a story people remembered and wanted to share.
