Get your guests excited about your next brand experience by doing something unexpected, move your event outdoors. Once the weather starts to warm up, hosting an event outside provides your attendees with a nice change of pace that will add to their enjoyment of your planned activities. Below are some guidelines to follow that will[…]
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Category: Keshot Blog Posts
The Shocking Truth About The Power of Experiential Event Marketing
A new study by the Event Marketing Institute reveals that nine out of ten consumers become repeat customers after attending brand events. The results of this second annual EventTrack study show that experiential marketing can yield ongoing brand loyalty after initial conversions. Participants, sponsors and creators were surveyed to document the results of marketing at[…]
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How to Get Instant Impact with Facebook Fan Video Sharing
The popularity of online video continues to grow at a rapid rate. Video marketing is gaining fast as the next hot tool to use in your overall business marketing strategy. New video sharing apps like Twitter’s Vine and Givit are poised to add even more power to visual marketing. It’s well known that one of[…]
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How Event Marketing Can Benefit From the Biggest New Trend: Visual Marketing
Did you know that images are processed 60,000x faster in the brain than text? With the rise of social media, there are now even more ways to integrate visual marketing into your brand’s event marketing. According to Social Media Examiner, 2013 is the year of visual marketing, and visuals and video done right are highly[…]
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Simple But Powerful Ways to Use Surveys For Your Business
Listening is a simple, yet often forgotten way to find out exactly what your customers are looking for. According to TopRank Online Marketing, social media communities like Twitter with over 100 million accounts and Facebook with over 500 million present an attractive opportunity for research, engagement and marketing. Surveys are a great way to engage[…]
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Why Email Marketing is Not Dead
Think ‘email marketing’ has gone the way of the dinosaurs? Think again. With the rise of social media and mobile marketing many believe that email is no longer worth the inbox it rode in on. Meanwhile, industry-leading marketers continue to use email marketing as an important part of their strategy. They know that social media[…]
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How to Use Social Media to Improve Your Event Marketing
Social media’s role in event marketing cannot be underestimated. Since events by nature are social, social media plays a crucial role in every part of an event from planning to promotion, as well as integration within the event itself. A recent study from Constant Contact revealed that over three quarters of respondents regarded social media[…]
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3 Reasons Why Marketers Shouldn’t Miss Social Media Week 2013
Social Media Week 2013 takes place in February and September and is celebrating it’s fifth year. It continues to grow with thousands of people attending annually in cities worldwide. Social Media Week explores the kind of trends, entrepreneurs and technologies that are shaping the future of social media. Veteran brands such as Coca-Cola, Google and[…]
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Events Can Impact Your Marketing Mix
Over the years, event marketing was placed on the back burner as a result of changes in the economic environment and the effect of the recession. However marketers have forgotten the power of event marketing, the overriding impact left on customers placing them further along into the purchasing process. When considering the best approach to[…]
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Being Social in a Social Media World
Recently, Keshot Photo Booths took part in an event for event planners, BizBash in New York City. The initial value for us was meeting people and building relationships with a community of industry trendsetters. It’s important to add, this was also an opportunity for us to reveal our new offering the Interactive Overlay in a[…]
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