Keshot Develops Wireless Picture Marketing for Nescafe Mobile Marketing Event
Makai Events & Promotions Inc., located in Manhattan Beach, Calif., specializes in event marketing for brand development and new product introduction. Nestle, a Makai Events client, introduced its new product, Nescafe Ice Java Iced Coffee Syrup, to the market. Makai organized a mobile marketing event that covered 60 markets nationally.
Nestle sought to generate interest in the new drink, increase traffic at every event and promote its Nescafe Ice Java Chill Out Lounge Sweepstakes.
The mobile marketing tour centered on the Nescafe Ice Java Chill Out Lounge, a retro trailer lounge with a great sound system and a Sirius satellite radio. For this tour, Keshot provided a unique solution to increase traffic and create interest at every event in its national tour of 60 markets.
Results of Keshot Customization for Nescafe:
??Generated interest and increased traffic at the mobile events.
??Expanded opportunities to market Nescafe’s sweepstakes promotion.
??Increased brand exposure and retention through viral marketing.
??Coordinated pre-event promotional items.