In addition to working with the Academy to design the permanent exhibit, Keshot also developed proprietary technology especially for the kiosks’ graphic user interface, which engages museum-goers in an interactive dialogue that encourages them to send a photo and video e-postcard, and also asks them to help the environment by making a pledge to reduce their carbon footprint.

Pledges are incorporated into a rotating “pledge collage,” also developed by Keshot, and broadcast on a large plasma screen in the exhibit room. Recipients of the videos are also asked to make their own pledge to help the environment.

Keshot worked with the California Academy of Sciences to develop:

• An engaging permanent exhibit that furthers the Academy’s goal of reducing carbon emissions through user participation
• Customized, eye-catching kiosks equipped with interactive technology that creates a dialogue with users, concluding in their pledge to help the environment
• Proprietary technology for a rotating “pledge collage” that incorporates user pledges and broadcasts them on a large plasma screen in the exhibit room
• A customized graphic user interface designed to generate traffic and encourage user participation
• An effective marketing campaign that generates brand awareness through viral marketing — for a minimal initial investment
• A database of user e-mails that can be utilized for future marketing campaigns

Pledges are entered into the Academy's monthly Green Star Award contest, which offers winners a free tote bag and return pass to the Academy.