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COCA-COLA

The Coca-Cola Company partnered with Keshot for its "Lola Drinks Coca-Cola" campaign in Spain, which featured customized Keshot kiosks that invited users to choose a version of The Kinks' popular song "Lola" and sing along, karaoke-style, to the lyrics "Lola, she drinks Coca-Cola"

The kiosks were integrated into large Coca-Cola installations and featured acrylic panels branded with Coca-Cola's logo. They also came equipped with Bluetooth technology that enabled singers to download their videos wirelessly to their cell phones. Coca-Cola reviewed the user-generated, 15-second videos and invited the best performers to appear in commercials for the company.

 

Images of the event

  • Tent hosting the Keshot Karaoke


  • Singing booth


  • Keshot Karaoke

 

Keshot worked with Coca-Cola to develop:

  • Karaoke functionality that allowed users to choose between several different versions of The Kinks' song
  • Proprietary technology that enabled Bluetooth functionality for immediate downloading of videos to users' cell phones
  • Customized, eye-catching kiosks that were branded with Coca-Cola's logo and integrated directly into the promotional installations
  • A customized graphic user interface designed to generate traffic and encourage user participation
  • A fun and engaging marketing campaign that generated brand awareness - for a minimal initial investment
  • Word-of-mouth exposure as Keshot users forwarded their videos to friends and family, creating a user-generated database of e-mails that can be utilized in future marketing campaigns

The campaign proved so popular that Coca-Cola extended its run beyond the summer and has vowed to incorporate Keshot kiosks in its future marketing plans.