June 8, 2011, Los Angeles
To mark a milestone anniversary, the video game character, Sonic the Hedgehog, celebrated 20 years of gaming fame in Los Angeles. During the event, Keshot Photo Booth launched its unique social media functionality, Twitter Direct. Now, event attendees will be able to generate Twitter conversations on their pages directly from the Keshot Photo Booth, along with a link to their pictures taken at the event. All users of Twitter Direct were invited to follow Sonic the Hedgehog tweets increasing the brand’s total number of Twitter followers and boosting brand awareness.
Sonic’s goal for the event was to generate a social media buzz around the event. Keshot Photo Booth capabilities provided a social media connection, linking Facebook to the event using the FanCapture function. This function seamlessly integrates into the event, providing users with a direct Facebook connection and an opportunity to become fans of Sonic the Hedgehog fan page. Fans at the event uploaded photos directly to Sonic’s Facebook fan page, and then an invitation is sent via email to find their photos inside the Sonic’s Facebook page, and tag their photos.
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