Keshot worked with Coca-Cola to develop:

• Karaoke functionality that allowed users to choose between several different versions of The Kinks' song
• Proprietary technology that enabled Bluetooth functionality for immediate downloading of videos to users' cell phones
• Customized photo booth that were branded with Coca-Cola's logo and integrated directly into the promotional installations
• A customized graphic user interface designed to generate traffic and encourage user participation
• A fun and engaging marketing campaign that generated brand awareness - for a minimal initial investment
• Word-of-mouth exposure as Keshot users forwarded their videos to friends and family, creating a user-generated database of e-mails that can be utilized in future marketing campaigns
• The campaign proved so popular that Coca-Cola extended its run beyond the summer and has vowed to incorporate Keshot photo booths in its future marketing plans.