Keshot - Case Study Coca Cola

Keshot and Coca-Cola Create a Sing-Along Event

The Coca-Cola Company partnered with Keshot for its "Lola Drinks Coca-Cola" campaign in Spain, which featured customized Keshot photo booths that invited users to choose a version of The Kinks' popular song "Lola" and sing along, karaoke-style, to the lyrics "Lola, she drinks Coca-Cola."

online photo booth

Keshot worked with Coca-Cola to develop:

  • Karaoke functionality that allowed users to choose between several different versions of The Kinks' song
  • Proprietary technology that enabled Bluetooth functionality for immediate downloading of videos to users' cell phones
  • Customized photo booth that were branded with Coca-Cola's logo and integrated directly into the promotional installations
  • A customized graphic user interface designed to generate traffic and encourage user participation
  • A fun and engaging marketing campaign that generated brand awareness - for a minimal initial investment
  • Word-of-mouth exposure as Keshot users forwarded their videos to friends and family, creating a user-generated database of e-mails that can be utilized in future marketing campaigns
  • The campaign proved so popular that Coca-Cola extended its run beyond the summer and has vowed to incorporate Keshot photo booths in its future marketing plans.

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