Articles

Top Five Event Marketing Facts

The Event Marketing Institute compiled an annual Event View study. Below is an excerpt from the study and the top five facts for 2010.

EventView is more than the broadest survey of marketing and sales leaders’ budget plans related to event marketing, and a benchmarking model for event marketing professionals. It’s an orientation point for better decision-making around the marketing mix as a whole as brand marketers, agencies and others in the event marketing ecosystem move forward.
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Four Ways to Promote Your Event on Facebook

As a quick reference we all turn to a list to garner information on best practices or solutions. I know I am guilty of this. Considering all the information on social media practices whirling about on the internet, there really isn’t a lot on how to promote an event on Facebook. So below is my addition to the world of how to lists, on how to get your customers engaged with your events using Facebook.
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Event Marketing’s Role as a Relationship Builder and Social Media Connection

As you know, the economic landscape over the past few years has been very rocky, resulting in a tightening of company budgets — a direct affect on event marketing budgets and general marketing strategies. Now, as we push through to an economic recovery, there will be a change in budgetary allocations by most companies, increasing spend levels for marketing departments.
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Engagement: Building Consistency across All Communications.

Engaging communications is the best way to let your brand shine. Having a clear identity is one of the true markers of a successful brand. Maintaining that identity often involves offering powerful and compelling experiences, and delivering the right message to the right person. Taking steps to strategize and build consistency across all communications channels, including events, will go a long way toward building the credibility and awareness needed to drive business.
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