As a quick reference we all turn to a list to garner information on best practices or solutions. I know I am guilty of this. Considering all the information on social media practices whirling about on the internet, there really isn’t a lot on how to promote an event on Facebook. So below is my addition to the world of how to lists, on how to get your customers engaged with your events using Facebook.

1. Start Converstations
Your Facebook fan page is the perfect place to encourage customers to engage with your brand and for you to start a conversation and build a relationship with your customers. This involves finding out what your customers want, and then give it to them. Once the conversation is ongoing, it is easier to send special offers to customers inviting them to attend an upcoming event.

2. Use the Comment Feature
Post event details on your Facebook fan page then create a discussion around the event for your fans to add comments. If you’re thinking of trying something new or different with your event, you can post it and let people give feedback. Use the conversation feature to your advantage.

3. Build Awareness for Your Event Web Site.
Build awareness around your event by adding a link to your Facebook page. When you post about your event on your wall, make sure to include a link back to your event web site to have your customer visit the site. Only add information about the event that will intrigue and inspire your customer to attend the event and spread the word to their friends. Make your post memorable, grab people’s attention and give them a good reason to check out the event website. Let them click away! What’s even better is if you create a post with a link and get customers to “Like” it and leave positive comments. That gives people even more reason to click through. At that point you're in much better control of the user's attention.

4. Bridge Your Facebook Presence with Your Offline Event
Getting your customer to become a fan or “Like” your Facebook page may mean engaging with them while at the event. While at your next event, when your customers are enjoying the experience created by your brand, is the best time to have them become a fan; when the experience is still fresh. Our online photo booth, with a social engagement platform, takes videos and pictures that are sent in real-time via email to the users email address. In addition to taking digital images, the photo booth features uploads of these images to Facebook. A complete social media bridge to your event.

Remember to give them what they want

Your marketing efforts on Facebook (or any social media) should be based on a strategy, which may change over time depending on the event. To be effective, there should be one constant factor built into any strategy for social media sites - build a relationship with your customers. The conversation should be fresh and ongoing, providing information and maintaining customer engagement. Keep one thing in mind, find out what they want and give it to them.